2019 Update - How to Plan & Create YouTube Videos
Perhaps you are only just staring out... or you already have aYouTube channel but you are looking for ways and ideas to improve the quality, style & views on your video content. YouTube loves innovation and is constantly changing. Check out our list of things to consider before making your first or next YouTube Video.

YouTube 2019 - Before you hit the record button,
here are a few things you should consider.
- Make a list of ideas for your YouTube Channel. (This includes which Categories, Style and Topics you want to cover.)
- Look at what's Trending on Youtube - can be a good way to adapt your content style and get more views.
- Pick Only One of your Video Ideas.
- Research the keywords on YouTube & Google for that idea.
- On YouTube and look for similar videos. Videos that are using the same keywords you intent to use.
- Look at the titles and the thumbnails to help you with the ideas. You are also going to have to make your own thumbnail later in the process.
- Look at the "viewers to subscribers" ratio: if the video has more views than subscribers then its probably a good video idea to pursue.
- Decide on a title, at this point it's going to cement the theme of the video in your head.
- Make a list of questions/answers you want to cover in the video.
- Make yourself a content list, a basic outline of the script you will follow, and a shot list (if the video is going to have a visual vibe.)
- You are ready to go ahead and shoot the video.
- The editing process
- The first thing is to Watch all the video you shot again
- Put all the shots in sequence
- Trim off the beginning and end parts you don't need for each clip.
- Think about the backing track, sounds and music to fit the video. More on Music
- Watch the whole sequence again to see if it flows.
- Add the backing music, and sound effects.
- Finally watch and add text, graphics, intro and outro's where needed
- Keep trimming the bits you don't need.
- Add 20 second blank at the end for end cards and a CT
SEE: Editing on your iPhone or Android smartphone - Time for the thumbnail: go through the whole video and look for a frame that works for the final video. Grab that frame or use a photo that matches.
- At this point it is nice to let someone else watch your video and give you feedback.
It's a "nice to have" and you don't have to change anything. It's always nice to get other people's perspective though. - Start uploading it to YouTube but don't publish it. Leave it as unlisted.
- Go to the video in Creator Studio and add end cards (CTA Call to actions) you have options to have YouTube clickable areas like cards, that you definitely want to utilize.
- Time to run your head through a few ideas for the title of the video, are you still happy with the original name of the video?
- Finish that thumbnail, a tip here is the make the CTA text about a third of the whole thumbnail.
On mobile devices the thumbnails is quite small, and the first thing your audience sees is the thumbnail before they read the title. - Time to research those tags we do this before we write the description as we want to incorporate all those tags into the description.
- Take the title and the tags and write the long copy description about the video.
- Add the tags you are allowed 500 characters.
We capture the tags in a word or text document before hand, and just copy and paste it into the tag area.
Remember to use commas between the tags. - Remember that 20 second area you left at the end of the video for the CTA and end cards you can go and place the links.
- Bonus tip our average watch time is about 2 minutes, so sneak a card in at that point in case your audience is getting board.
You can then send them off to watch one of your other videos 😉 - If you have already created videos add it to a relevant playlist.
- On the end screen you have a YouTube option called Best for viewer, this is YouTube's AI getting involved and it will suggest the best video from your channel to show the viewer next.
- OK that it hit that publish button.
- But your jobs not done, for the next 24 hours you must reply to everyone's comments and questions as quick as you can.